Sociology and crime Term Paper Example | Topics and Well Written Essays - 2500 words

Sociology and crime - Term Paper Example However at times this storyline may render itself too much in too little time for its juvenile gang members, the zeal to combat boredom lending an animalistic blood pumping through their veins, drawbacks exist in a magnetic negative, in spite of their tendency to be ambiguous. The following pages spend a precious small effort in seeking to explore the surprising while working companionably to endow readers with some kind of realistic sense of the jovial life of certain gang members. Simultaneously the pen teases the imagination by endeavoring to lead a journey through a poet’s land of the unexpected. While acknowledging the potential difficulties of crime the mastering ‘what else’ question continually reminds its readers that much is to be uncovered. The usual must support an eye that strives to have sharper than normal vision, more clearly eagle-positioned. Generalizations fraught by national statistics concerning United States criminology pale mundanely, hanging on a billboard sign in the front while the wolves ravage the land behind them. Compilation of facts and figures are incomplete as well as traditionally inconsistent. Undoubtedly methodology will not ever be able to exist solely within a subjective parameter. Hence, the premise of this essay concerns itself with an enlightening view of personal experience up to a certain point in its struggle to allow room for a widely-rounded eyeglass, favoring a collaboration of perspectives. Despite its enigmatic philosophy, a finite amount of truth reveals itself upon examination among lust and desire to make the country better. This takes the reader past the ‘what else’ creative rouser, offering a beacon of hope in a situation which seems hopeless with in sight no ending. The blackened sheep may not be doomed to some midnight ravaging, in spite of the delinquent’s life of trials and error. The country has a black face. Yet, if delinquents can find sensationalism in a life of ‘red herring,’ the country can joyfully take up the arms of responsibility. The flag is glowing. What Else? A Philosophical Examination of Juvenile Delinquency Juvenile offense is an extremely multi-varied subject. The wealth of information on the topic contains components which are themselves ten times multiplied. But, in spite of the almost confounding numerical material ravaging and devouring this handicap of teens, the relationship between such material and reality leads to one truth simple and nearly innate. As a pre-requisite to the examination of delinquency among adolescents, the study of wolf packs makes itself relevant. Female wolf-packs, more scientifically defined as groups theorize that being part of an unexpected formation proves to be at times more valuable than not. In a study done in the Hwange National Park region of Zimbabwe between the years of July 1992 up through November 1998, an interesting yet unsurprising case was documented. The chosen candid ates for the formation of the establishment was composed of an adult male protecting three yearling pups, one of which harbored an only partially-formed hind-leg. Formidably contesting this group, a unit of four healthy adult males toed the line of battle. The female members of the Canis lupus genus made a pact with the former by a mutually formed consensus among their party. The rather unlikely

Case Analysis Presentation(climb the legal ladder) Essay

Case Analysis Presentation(climb the legal ladder) - Essay Example make comparisons related to their level of experience and period they have worked for the company in order to establish if there are any notable differences. Sullivan and Cromwell’s pay structure should motivate behaviours that can influence associates to put optimum performance in their operations given that they will get handsome rewards at the end of the year. The company should also motivate the associates to stay longer in the company. Retention of the associates is very important since it helps the company to retain talented people. 2. In case of associates who joined the firm four years ago, it is recommended that they also get a similar pay rise. Like any other firm, there are different grades for employees and they also have different salary scales. This should be maintained in the company in order to ensure that there are no conflicts that can arise as a result of pay structures. The pay structure should show a gap that distinguishes people from different grades and this should increase as we move up the ladder. Indeed, a new person in the company should not start off with a salary scale that is almost equivalent to senior people in the company. Part 1: I think the pay structure for Sullivan and Cromwell is fair because it uses a clear model in determining the salary scales for the associates. It is quite normal that a person starts from a lower level and that person moves up the ladder through ranks on the basis of his or her performance. In order for one to be upgraded to the next level, two things are considered namely experience and level of performance in the firm. These two strategies are very effective since they are not characterised by elements such as favouritism. This pay structure is likely to motivate the employees to put optimum performance in their work so that they can also be upgraded to a higher level. This strategy motivates people to know that good living comes through hard work and it is also fair in that any person is given the

Philosophy theory Essay Example | Topics and Well Written Essays - 1000 words

Philosophy theory - Essay Example The concept of absurd has a rather weighty importance in the work of Kierkegaard. Kierkegaard considers the theory of absurd in several of his works, but it occupies a special role in his work Fear and Trembling. Here, speaking from a position of criticism of Christianity, Kierkegaard considers the biblical story when Abraham was asked by God to sacrifice his son to Him. For Kierkegaard, this is an example of the absurdity of human existence, based on lack of freedom. Kierkegaard sees the faith of Abraham as a paradox as it is able to convert a murder into the sacred and charitable act. Kierkegaard, however, does not diminish the importance of faith. On the contrary, he emphasized that faith is transcendent and therefore is absurd. Faith in God is absurd because it cannot be explained by means of logic, however, it is effective by giving people the spiritual strength. Thus, the absurd is an inability to logically comprehend faith in God, while it is able to provide moral support. Feuerbach demonstrates a critical attitude to religion, because he is convinced that it is the result of the alienation of human qualities such as kindness, compassion, etc. Religion arose when people began to ascribe to God the qualities that belong to the people. The philosopher believes that a man is in himself a divine being, and it is a man (not the transcendent God) who should be deified. Thus, in the concept of Feuerbach, a divine being is a human being who deserves to be erected on a pedestal of God. People should treat each other as if each of them is God. Thus, the interaction between people should be based on the principles of equality, justice, and mutual aid. In this respect, love also plays a particularly important role as a force that unites people. In his works, Nietzsche provided a strict demarcation between the weak and strong cultures, each of which

Analysis of Storefront Software Packages Term Paper

Analysis of Storefront Software Packages - Term Paper Example All these websites are built on an HTML language that improves its quality and makes it current in the world of Web-technique applications. The HTML pros include increased accessibility (With the use of HTML 5 as a web development tool, screen readers are allowed to easily gain access to web contents in HTML elements and Accessible Rich Internet Applications (ARIA) suites. These features help with dynamic contents and advanced graphical user controls that are developed based on Ajax, HTML, and JavaScript; as applied to all Web pages with rich graphical and text contents). Other features include; Mobile Applications, Offline caching, Video and audio support, Improved site speedFor this particular concern, the developer had a deeper view by providing accelerators and quick links which are in most cases used by experts for reasonably faster navigations. A user, therefore, has the options to select best criteria to reach the desired page.In payments, a client has the right to or not to c lick on the â€Å"Pay it Now† button depending on how ready he/she is to do so. Upon clicking it, the client is directed to the payment page to enter all payment information.To shop one has to go to Shopping Bag web page, where he/she has the capabilities of selecting any item displayed, deleting in case one changes mind, changing quantity through quantity arrows e.t.c.Website platform provides the best marketing and merchandising site for all the products available and developed by companies that develop such applications.

Introduction to Business Law examples Essay Example | Topics and Well Written Essays - 500 words

Introduction to Business Law examples - Essay Example These included details like the apartment description, payment terms, lease period as well as certain restriction or "house rules" which both parties had to follow. Fourth, both parties have the capacity to enter into a contract given that are both past the age of majority, which in most states in the US is set at 18 years old (Emerson, 2003). Lastly, the said contract was valid because it was in accordance with public policy (Miller & Jentz, 2004), i.e. we ensured that no law was violated in relation with our agreement. 2. Write a short contract to provide service to someone. You may request for monetary reimbursement or something else of equal value from the other party. Make certain that your work satisfies the basic requirements of a legal contract. That Mr / Ms (Your name) binds himself to provide lawn mowing services to Mr / Ms (Your neighbor's name) every Saturday at 8 a.m. at the latter's residence located at (Your neighbor's address) in consideration of the monthly service fee amounting to two hundred dollars ($200.00); 3. You invite a painter over to your home to discuss some painting that needs to be done. You discuss what needs to be painted, the desired color scheme, and the final price. Nothing is written down. You agree on the terms and the painter then performs the work, for which you pay him. Have you entered into a contract If so, what type Given that both parties ha

Ancient Greeks Essay Example for Free

Ancient Greeks Essay Greek ages were a very unforgiving religious era. Athens was the capital of Greece. Ancient Greeks interpreted the bible and other religious teachings very literally. Kings and their followers believed they were obligated to impersonate the gods. Greek theatre lasted a short time. The changes resulting from the Greek era are infinite. In 1677, Jean Racine, created Phedre. The film was a violent tragedy. The main characters were; Phedre, Wife of the King; Theseus, King of Athens; Hippolytes; Son of the king; Aricia; Princess Hippolytus falls in love with. Theseus killed Aricias six bothers. The play contains violence, anger, deceitfulness. The rulers were certain this were the proper way to honor and obey the Gods. â€Å"Wars were frequent and whenever one occurred all the serfs controlled by the local lords were forced to take part† (Yudkin, P 64). Not everything about this era was negative. Ancient Greece history lasted one century. The entire country did not exceed 150, 000 people (Cohen, Theatre: Sixth Edition P. 59). Genius inventions and developments were invented. Theatre drew crowds. Sometimes, the audience stood up in the pit to watch the performances. They had no technology or measuring devices. Pyramids were built. Epidaurus theatres were built. Seats were hundred of feet up. There were no microphones or audio devices. The actors were at the bottom of the stages. The actors were heard by everyone. Working conditions improved. Education, although not available to everyone, started to become more widespread. Jean Racines, Phedra The overall content of the play Phedre, was tragedy, death and violence. Death was anticipated, not feared. The recognition of life were expected to evolve after death. Everything honored Gods. Their death honored the Gods. The characters in Phedra, saw their death as a celebration. Phedra speaks of seeing her daughter for the last time. â€Å"What! Still are you in love with death? Shall I ne’er see you, reconciled to life, Forego those cruel acts of despair? † Death is part of their life. Then Phaedra responds â€Å"Would I were seated in the forest’s shade! When may I follow with delighted eye, Thro glorious dust flying in full career, A Chariot. † (Racine, Phedra) Phedra could not wait for her final hour. Life expectancies were short. Forty years old were the life expectancy. It was also an honor to the Gods to kill anyone who disgraced their kingdom. All good they did was honored years after they died. Likewise, all disgrace associated with the Kingdom were recognized after death. Panope informs Phedra of her husband’s death. â€Å"Fain would I hide from you tidings so sad, But ‘tis my duty, Madam to reveal them. The had of death has seized your peerless husband, And you are the last to hear of this disaster. The queen, deceived by a vain trust in Heav’n, begs safe return for Theseeus, while Hipplytus his son Learns of his death from vessels that now in port. Phaedra responds â€Å"Ye Gods! † (Racine, Phedra) Slavery was common. â€Å"Most people were serfs and spent their lives in miserable conditions† (Yudkin, P 64). Slavery was not glorified. Death was. Enone is convincing Phedra to live. If she lives her son becomes a king. If she dies, he becomes a slave. â€Å"Madam, Theseus is no more, you must supply his place. He leaves a son, A slave if you should die, but if you live, a king. † Phedra replies, â€Å"To your consent, Yes, I will live, if life can be restored, if my affection for a son has pow’r to rouse my sinking heart at such a dangerous hour. † (Racine, Phedra) Since the king has died, the son becomes the next king. Phedra agreed to live longer. The plays in the Greek era speak as though death is a choice. Every aspect of life was influenced by religion. Music and singing had one purpose. The purpose was to worship the gods. Composers wrote songs with religious meanings and teachings. The Greeks music in theatres began with chanting in church. The chanting by theatre actors was recited the exact same as it was in church. Monks stayed in a chapel for days on end chanting in musical harmony. Monks chanting was described as â€Å"several people may be singing one line in unison, but there is no accompaniment and no harmony† (Yudkin P 65). Songs or what was considered songs, were created from prayers. â€Å"Because Christianity was the dominate religion as well as the principle unifying feature of much of Europe, most of the surviving music from the medieval period was for use in Christian religious services† (Yudkin, P 62-69). As with music, dance had religious meanings. Liturgical dancers in white robes performed in churches and for religious ceremonies. Dancing worshiped the gods, send messages to the gods, and got attention from the gods. Dances interpret bible stories. Sometimes, stories are clearer by acting out the interpretations. Young children and older grandparent’s attention span last longer with music and movements. â€Å"Dance in the west took a separate course from the east in its development. Records of dance during the dark ages are few, although folk dancing and ritual celebrations almost certainly continued† (Cohen, Dance Workshop P. 16-23). Belly dancing progressed. In the Greek era, belly dancing were taught to Middle Eastern women to prepare them for child birth. Midwives borned the babies. They had no fancy hospitals, no medication, or injections to ease the task of childbirth. Belly dancing through a woman’s pregnancy made childbirth much easier. Ballet played an important in religious settings. It was popularized during the Renaissance/William Shakespeare era. In the 17th century, men had to prove they were proficient at ballet before they could hold any positions relevant to legislation. King Louis XIV was a professional dancer. â€Å"The steps as we know ballet evolved out of the 17th century† (Ellison, P 9-11). Ballets were performed for church services, just as liturgical dances were. Athens, or Greece, is famous for training and turning out superior Olympic athletes. A child started training for the Olympics at a very young age. People in the Greek era were Genius that surpasses advanced technology of today. Athens refused to admit defeat. Defeat was not defined as winning or losing one game. Athens may have lost one game. For them the war was not over if they lost. Athens did not allow disabled people into their country. If kings or soldiers were hurt in war, they were not allowed to return to Athens. Grandparents were responsible for putting deformed newborns to death. A disabled newborn was considered a disgrace to the kingdom. Greeks believed they would be punished by the gods if they allowed a deformed newborn to live. Everyone had physical task to do. Women and children had physically active lifestyles. Renaissance era was the beginning of development in all areas. Renaissance theatre focused on humans, not groups. Renaissance was not atheist era. Shakespeare changed what was believed to be religious. In the Greek era, it was anti-Christian to educate a woman. Anyone who educated a woman was killed. Their death was considered a disgrace. The educated woman was killed. Shakespeare introduced the idea of allowing women to perform in theatre. At the time, young boys played all female parts. Phedra was written during the Renaissance or Shakespeare ages. The setting of the play, however were in the Greek ages. Greek theatre established religious beliefs. Renassiance era challenged those beliefs. Greeks were firmly convinced they could not go wrong if honoring the gods. The behavior or actions were not considered. Jean Racine’s wrote Phedre, in the Renaissance era to show how much the beliefs and cultures have progresses since the Greek ages.

Apples Ipad Promotional Strategy Marketing Essay

Apples Ipad Promotional Strategy Marketing Essay To survive in the global and competitive business environment, it is essential for a companys to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apples iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apples strategies. Apples latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apples marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the companys position. Apples market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts to redesign its marketing plan to survive successfully. Company Description Apple Corporation is a highly successful organization that aims to advance in the technology field through its high quality and innovative products. The success of Apple is primarily based upon its innovation and dynamic technological advancement it takes to give its customers the ease and luxury to use its products. Apples latest product iPad is launched to compete with existing computers and tablet technology, as it is a portable high tech device for the usage of all needs of an individual whether personal or business use. Environmental Analysis/PEST Analysis This analysis will help in identifying the factors that affect the organizations ability to perform efficiently in the global markets. Political Forces: The political factors affect the organizations ability to operate efficiently in foreign markets. Therefore, Apples operations are affected by political conditions of developing countries in Asia where it is unable to meet its organizational targets successfully. The increasing suicide bomb rate and terrorism is another reason that limits the ability of Nestle to operate in some countries. Moreover, the changing legal requirements regarding the sales tax, import and export duties also affect Apple in terms of its rising costs and limitation to have access to a greater market. Economical Forces: Economical factors affect organizations ability to expand its business and achieve organizational objective of growth. The recent recession has slowed down economic activity and resulted in increase of prices of law materials, which have increase the costs and ultimately the prices of products. Apple faces low demand due to the big economies collapsing and going under stabilization phase, which has forced countries to boost their economy by discouraging imports and encouraging exports (Ball, McCulloch, Frantz Minor, 2006). Socio-Cultural Forces: In todays business enjoinment, people belonging to different backgrounds, experiences, values and cultures work together in multinational organizations with common objectives of gaining success in competitive global markets. Therefore, this creates a critical challenge for organizations to help employees develop positive and interpersonal relationships so that all people can work productively while respecting others culture and backgrounds. Apple has focused upon the cultural values of its employees as well as customers to achieve positive long-term relationships through maintaining an organizational culture which is highly flexible and culturally diverse. Technological Forces: Apple concentrates on the technological advancements of its work operations. The highly competitive and global business environment has forced organizations like Apple to become highly efficient through technology and internet revolution. Apple focuses upon innovation which can be achieved by meeting the new technological advancements and by being efficient in providing better quality and innovative products to its customers through advanced technology (Turban, 2004). SWOT Analysis The SWOT analysis assists organizations to identify the strengths and weaknesses of an organization which are internal and opportunities and threats which are external. This will help in understanding how Apple can utilize its strengths and opportunities and overcome its threats and weaknesses to survive in the global competitive market. Strengths: Apple is a successful organization and its iPod has a high market share in the global market due to its brand perception and image as s high quality innovative brand. Moreover, in the I.T industry, Apple holds a strong position by catering to the needs of the dynamic market with its extensive research and developments that enables it to satisfy its customers with highly innovative products. Apple has maintained its brand name in the global market and the customer loyalty is increasing at a high rate (Barnet Cavanagh, 2006). Weaknesses: Apple provides highly innovative products in the market but it is having issues with the quality of its products as recently the Apple iPad was reported to have a faulty screen and it had replace all those products. This is one major weakness of Apples products. Moreover, the company has a relatively weaker research and development system as compared to other major competitors and needs to put more emphasis on building strong reliable products as its brand name portrays (Borrington Stimpson, 2004). Opportunities: Apple has many opportunities for growth and expanding its range of products and services. It can develop iTunes and music player technology into cell phones and iPad devices. It can focus upon developing Podcasts for radio shows through internet and can enhance its iPad into more sophisticated and reliable device to be used by every individual. The I.T industry is full of rapid and dynamic changes and there is growing demand for innovative and technologically advanced products so for Apple, there are unlimited opportunities to avail for growth. Threats: The major threat for Apple and its products is the intense rivalry among competition in the technology industry. The competitive global environment has brought critical challenges for Apple to maintain a competitive and strong position in the global market. Moreover, Apples iPod and iPad are subjected to demand which can go down at any time due to saturation and substitutes in the market. Hence, to meet with changing trends and globalization, Apple requires extensive research and development to create a diversified range of products to be successful. Marketing Objectives The objective of Apples iPad device is to capture the market by creating awareness and persuading customers to use this device. Its emphasis will be entirely upon positioning iPad in the global market as a highly reliable device which is a need for every individual in todays busy hectic life. The marketing plan of Apples iPad should consist of two major objectives that help to achieve organizational success in todays global business environment. First of all, Apple focuses upon its customers through thorough market research and planning then the second step starts by integrating all organizations functions which are related to the marketing plan of the organization. After this, Apple becomes competent in planning and implementing its organizational core objectives to achieve positive results (Barnet Cavanagh, 2006). Marketing Strategy The marketing plan of Apple iPad is based upon extensive research and planning so that it can expand its operations worldwide where the marketing strategy aimed to promote the following key elements to strengthen its brand image. The major brand elements are the superior quality, friendly usability, design and reliability of the product. It can be promoted as a product that not only provides an ease to an individuals life but a reliable cost effective solution to all computer related problems. The following are the major components of the marketing mix that can help in understanding the product and how it is to be marketed in the global market. The marketing growth strategy of Apple mainly aims to provide superior quality and innovative products and services. This strategy helps in increasing customer loyalty and building a stronger position in the global competitive markets. Innovation is the success key of Apple. In todays highly competitive environment, developing innovative products is a major key towards achieving success. This requires extensive research and development by the businesses to be successful. Although, innovation has become a key towards success but it has high financial risk because the customers can dislike the new invention and it can go into waste (Gannon, 2009). Product Design: IPad is the new invention of Apple with extensive Research and Development. It is the latest technological device which is mini pc device equipped with high compatibility mode and ease of usage for users. It is a fully equipped device where a user can take pictures, watch movies, download large amount of data and send/receive emails, attachments and documents. It is designed for personal and business usage where a user can be highly digitized and connected to the world within seconds with no hassle. Ipad is the new revolution introduced by Apple to provide ultimate user friendliness and access to all technological advancements together in one mini device (Hall Jones, 2000). Brand Positioning: Initially, Apples iPad target market can be the professionals and businessmen who require portable easy accessible devise for their usage. And then, young customers comprising of students will be targeted through emphasizing upon its innovative and trendy design that provides unlimited options will start gaining popularity and acceptance in the global market then it can expand and broaden its market segments by satisfying a larger market segment by positioning iPad as a need for every individual. Promotion: Apples iPad promotional strategy will mainly focus upon word of mouth advertising and point of purchase strategy where consumers will be encouraged to discover and try out the product themselves. Apples latest iPad requires extensive marketing through television and other media sources to achieve high customer response. Television is an effective medium of advertisement ad Apples advertisement has given it more importance and this industry is flourishing through these innovative ads. Price: Apples iPad will be charged at a premium price from the start to show and prove that it is a superior quality and innovative device than any other available in the market. As it is an innovative product, it will be promoted in the market as a premium priced device that has value for the benefits it provides. This way the consumers will consider Apples iPad as a highly reliable and portable pc device that can make their life faster and efficient in terms of both work and entertainment which will lead to its brand image strengthening through this marketing strategy (Borrington Stimpson, 2004). Place: Apple has to focus upon building long term relationships with its suppliers, wholesalers, and retailers worldwide because this way its supply chain management can become highly efficient. As the economic activity has slowed down, it resulted in increase in the prices of oil, which has ultimately increased the costs of production for Apple and reducing its cost effectiveness. Also, the concept of E-commerce has greatly helped Nestle to automate its systems through E-shopping and E-supply chain management. Implementation Plan Now, we can develop an effective competitive marketing strategy where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Differentiation: Apples strategy of differentiation has its focus upon producing unique and innovative products for its customers which are not provided by other competitors in the global markets. The major success key of Apple is that it offers superior quality and innovative products and services to its users with prime emphasis upon innovation and design. Therefore, marketers must focus upon their advertisements that promote these five actors to influence consumer buying decisions. This will create a buzz in the market and gradually the image as a premium high tech pc device will strengthen all over the world which will contribute towards its brand equity. The spread of this innovation will be influenced mainly by its attractiveness, quality, price, promotion and durability. Customers make high involvement purchase decision for innovative products as it involves high risks. Moreover, Apple being the first one to enter the market with a highly innovative device will lead to its strong brand image b uilding in the competitive global market (Barnet Cavanagh, 2006). Focus: Apple can focus on more than one segments of the market and develop its brand image in these market segments for its latest iPad. The target segment for iPad will be the upper and higher middle-income group who want to improve their lifestyle with revolutionary gadgets. Through this strategy, Apple will be able to focus on its resources and plan towards a selected target segment for managing it effectively. To survive in global business environment is very challenging for iPad, therefore conducting thorough market research will help in achieving the core organizational objectives (Barnet Cavanagh, 2006). Evaluation and Control To meet with the intensified global competition, Apple requires extensive research and planning for its success in the future. The highly dynamic and uncertain global market brings serious challenges for Apples iPad to survive successfully. The major competitors of Apple such as Compaq, Sony and Dell Co have forced Apple to focus upon its brand equity in order to maintain its brand image worldwide. Apple can meet and control the challenges and obstacles arising in its way of growth through its long-term business strategy where effective marketing plan emphasizes upon innovation and building customer loyalty (Gannon, 2009). Firstly, focusing upon the Strategic human resource management, Apple can create a competitive advantage that is not imitable by its competitors. As Apple is known for its quality and innovation as the first energy drank, it has captured a very large customer base as compared to its competitors but to maintain this customer base or increase the number, it must focus upon developing sustainable competitive advantage through its human resource which ultimately leads to excellent customer relationships. Secondly, the 4 Ps of marketing also require changes and continuous improvements to survive in todays highly global business environment. The marketing campaigns can emphasis upon the design and reliability of the iPad in future to make the most reliable functioning device in the market. This will strengthen the brand equity as well as help in surviving successfully in the competitive global market. The positioning of Apple can be altered according to the market trends, the children and teenagers can be the target for iPad in future (Sana Shah, 2008).